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ERIC Number: ED473791
Record Type: Non-Journal
Publication Date: 2002-Aug
Pages: 513
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (85th, Miami, Florida, August 5-8, 2002). Advertising Division.
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising Agency Web Sites: Presence of Branding Content & Capabilities" (Daniel Marshall Haygood); "Advertising in the Islamic World: The Portrayal of Women in Egyptian Television Commercials" (Jami A. Fullerton and Azza Ahmad); "Advertising and the First Amendment: The 'Central Hudson' Analysis and the Impact of 'Lorillard Tobacco Co. v. Reilly'" (Michael Hoefges); "Reactions, Perceptions and Evaluations of Local Television Advertising" (Ronald J. Elcombe); "Is Culture Going Global? A Comparison of South Korean and U.S. Newspaper Ads in the New Millennium" (Hye-Jin Paek, Michelle R. Nelson and Douglas M. McLeod); "Contextual Effects of Advertising on the WWW" (Chang-Hoan Cho); "The Roles of Emotion and Cognition in Attitude Formation from a Product Trial Under Different Purchase Decision Involvement Conditions" (Joo Young Kim and SungWook Shim); "Cross-Cultural Differences in Perceived Risk of Online Shopping" (Hanjun Ko, SungWook Shim, Jaemin Jung and JooYoung Kim); "The Use of Relationship Marketing Strategy in Media Advertising Sales" (Karie L. Hollerbach); "Anti-Smoking Advertisements: The Effects of Corporate Credibility on Ad Credibility" (Jennifer A. Robinson, Angela M. Adema, Lucian Dinu and Ignatius Fosu); "Longitudinal Content Analysis of Gender Imprints Left by Primetime Network Television Commercials: How Advertisers Portray The Gender of Their Prospects" (Dennis J. Ganahl and Kwangok Kim); "Environmental Determinants of Foreign Entry Mode Choice of U.S. Based Transnational Advertising Agencies" (Jaemin Jung); "Anti-Drinking and Driving PSAs: Persuasive Appeals and Images" (Kasie Mitchell Roberson and Roger C. Saathoff); "The Decision to Major in Advertising: Gender Differences and Other Factors" (Jami A. Fullerton and Don Umphrey); "The Development of Distance Learning Courses: A Training Camp" (Robyn Blakeman and Ralph Hanson); "Advertising Skepticism in Young Teens" (Coy Callison and Sabrina M. Neeley); "Multimedia for Mortals: Rationale, Resources, and Tips for Integrating Visuals, Audio, and Video Into Lectures for Advertising Courses" (James Hamilton); "E-Business in the Marketing Communication Curriculum: Integrate, Don't Isolate" (Jim Pokrywczynski). (RS)
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Egypt; South Korea
Identifiers - Laws, Policies, & Programs: First Amendment