This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in the following 17 areas: the sports industry; economics; communication and interpersonal skills; business ethics; business law; professional development; business, management and entrepreneurship; distribution; finance; marketing-information management; pricing; product/service management; promotion; selling; sports marketing operations; event marketing operations; and business-related technology skills. The competencies are organized so that they can be used in a modular curriculum development approach. The occupational skill competencies reflect the job opportunities and skills required to work in the sports marketing profession. Key academic, employability, and information technology skills have been integrated throughout the list to support the technical skills presented. A brief overview of the sports marketing field is included. (AJ)