ERIC Number: ED473571
Record Type: Non-Journal
Publication Date: 2003-Jan-16
Reference Count: N/A
Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in the following 17 areas: the sports industry; economics; communication and interpersonal skills; business ethics; business law; professional development; business, management and entrepreneurship; distribution; finance; marketing-information management; pricing; product/service management; promotion; selling; sports marketing operations; event marketing operations; and business-related technology skills. The competencies are organized so that they can be used in a modular curriculum development approach. The occupational skill competencies reflect the job opportunities and skills required to work in the sports marketing profession. Key academic, employability, and information technology skills have been integrated throughout the list to support the technical skills presented. A brief overview of the sports marketing field is included. (AJ)
Descriptors: Academic Standards, Adult Education, Advertising, Athletics, Business Administration, Career Development, Communication Skills, Communications, Competence, Competency Based Education, Curriculum Development, Economics, Employment Potential, Employment Qualifications, Entrepreneurship, Ethics, Finance Occupations, Information Management, Integrated Curriculum, Interpersonal Competence, Job Skills, Marketing, Marketing Education, Merchandise Information, Merchandising, Money Management, Occupational Clusters, Postsecondary Education, Professional Development, Public Relations, Sales Occupations, Salesmanship, Secondary Education, State Curriculum Guides, State Programs, Statewide Planning, Technology Education
For full text: http://www.ode.state.oh.us/ctae/teacher/fastrak/list.asp.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.
Identifiers - Location: Ohio