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ERIC Number: ED473193
Record Type: Non-Journal
Publication Date: 2001-Apr-6
Pages: 24
Abstractor: N/A
Reference Count: N/A
Dropping Out at Western Iowa Tech Community College: A Report Summarizing Focus Group Interviews.
Nitzke, Joseph; Wacker, Mary Ellen
This paper reports on the first phase of a three-part study meant to provide information, in an expanded context, for decisions related to marketing communications at Western Iowa Tech Community College (WITCC). The Marketing Department proposed focus groups to examine dropouts, students who are admitted but do not enroll, and business persons in charge of training (gatekeepers). (For this study, dropouts were defined as students who enrolled in the fall semesters of 1999 or 2000 but were not enrolled the following spring semester.) The first contact was by telephone, describing the project and asking if the potential subjects were interested in participating. Focus groups were scheduled during 3 evenings in March, 2001. Participants were rewarded with a $20 gift certificate from the mall. When each of the more than 20 people indicated they were interested in participating, they were scheduled for 1 of 3 sessions. A follow-up letter reminded them of the time and place and offered further details. Finally, each was given a reminder call within 2 weeks of the session. The participants were nontraditional students in terms of age, career choice, and pattern of enrollment. This report details the qualitative findings of the study, stating that dropouts were nontraditional students whose attitudes toward the college were generally positive. Also included are: a literature review; and the survey instrument. (Contains 17 references.) (Author/NB)
For full text:
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Western Iowa Tech, Sioux City.
Identifiers - Location: Iowa