ERIC Number: ED473027
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
More Than Kids Stuff: Can News and Information Web Sites Mobilize Young Adults?
Lupia, Arthur; Philpot, Tasha S.
Many young adults are not politically active. Since 1972, their participation and interest levels have declined not only in absolute terms but also relative to other voting-age groups. This paper examines how the Internet can reverse this trend. It focuses on how leading news and political information Web sites affected young adults during the closing weeks of the 2000 presidential election campaign. The data come from a survey that exposes citizens to Web sites under varying conditions. The data are used to document how individual sites change viewers' political interest and likely participation levels. Seemingly similar sites had dramatically different effects on young viewers. The analysis documents that sites which provide information effectively increase political interest and participation for all ages, but young and old differ significantly on which sites are effective. Findings suggest that using the Internet to increase youth political engagement entails unique, but discoverable, challenges. (Contains 21 references, 7 notes, and 4 tables.) (Author/BT)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: N/A