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ERIC Number: ED471593
Record Type: Non-Journal
Publication Date: 2000
Pages: 49
Abstractor: N/A
Reference Count: N/A
Commercialism in Public Schools: Focusing on Channel One.
Aiken, Margaret Putman
A study measured the effectiveness of the Channel One news program on student achievement in current events. Data were collected to measure the difference in current events knowledge between those students who viewed and discussed Channel One, and those students who had no access to the program. Data based on gender differences in student achievement was also measured. A 20-item multiple choice pre- and post-test was designed by the researcher and administered to eighth graders (n=78) in an urban high school near Atlanta, Georgia, during winter 2000. A school that contracts with Channel One receives a satellite dish, two videotape recorders for automatic recording of the televised broadcasts, and networked televisions. The daily feed is a 12-minute program, 10 minutes of news and features, and two minutes of advertisements. The contract runs for a 3-year period in which the school promises to show Channel One on 90% of all school days and in 80% of all classrooms. Currently, an estimated 8 million junior and senior high school students representing 12,000 schools view Channel One each day. Appended are: "Memo to Teachers"; "Permission Memo"; "Pre-Test"; "Post-Test." (Contains 3 tables and 33 references.) (Author/BT)
Publication Type: Dissertations/Theses; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia