ERIC Number: ED470458
Record Type: Non-Journal
Publication Date: 2002
There's More Than One Way To Skin a Cat: How Community College Presidents Frame Change.
Eddy, Pamela L.
This paper presents a study that analyzed the ways in which community college presidents define and disseminate information on institutional and organizational change. It identifies three courses of change on community college campuses: presidential initiatives, internal pressures, and external pressures. The study centered on the presidents' framing of change--the choice of one set of meanings over another. Leaders frame (or bracket) change with particular issues or change initiatives on which campus members' can focus. The study qualitatively collected data from 28 senior administrators at two colleges in a multiple case study approach. Findings included: (1) two types of framing emerged: visionary framing, tying everyday campus activities to a longer-term vision for the campus, and operational framing, which focuses on the achievement of short-term goals through prescribed procedures; (2) the leaders' framing perspective drives the selection of goals for the campus and the strategies to reach those objectives; and (3) leader cognition influences the ultimate framing of the leader-the way leaders perceived the vision and future direction of the campus was reflected in their presentations to campus members. The study concluded that one form of dissemination is not more important than another, and that keeping a consistent presidential frame reinforces goals and aides in campus clarity. (Contains 19 references.) (ND)
Publication Type: Information Analyses; Reports - Research
Education Level: N/A
Authoring Institution: N/A