This paper argues that, as technology changes at an accelerating rate, it is increasingly difficult for technical faculty and institutions to secure and incorporate relevant course content. Currently, companies and schools join in advisory capacities to identify competencies and develop appropriate curricula, a model that has been around since the 1940s. But these authors contend that only a few schools have become cooperating curriculum training models. Most simply go through the motions of being responsive, and end up teaching what they want. Minnesota West Community and Technical College (MnWest) has developed a Web-based advisory process, which is presented here. The process involves two steps. The first step is project faculty and staff develop content-specific lessons for their advisory committee. Each lesson is examined and evaluated online at company sites by working professionals. Then, each lesson is modified as per confidential electronic input. The second step is, after re-testing, the lessons are incorporated within the associated college programs and at participating companies. Technical faculty are at the center of the project, and the process can be utilized in academic settings by emphasizing research and collaboration rather than job preparation. The authors suggest that other colleges could benefit from adopting this model. (NB)