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ERIC Number: ED469514
Record Type: Non-Journal
Publication Date: 2002
Pages: 12
Abstractor: N/A
Promoting Entrepreneurship Studies in the Community College Setting.
Watts, Karen Southall
This document examines the current promotional methods used by North Carolina community colleges to advance entrepreneurship education and identifies practical strategies for improving promotional efforts and outcomes. The observations, interviews, and anecdotal information presented in the paper are based on the author's three years of community college teaching experience and responses to an informal survey of Small Business Center Directors in the North Carolina Community College system. The author highlights the need for entrepreneurship education by asserting that entrepreneurship is a global concept, entrepreneurship materials can and should be modified to meet the unique needs of students, and a holistic teaching approach allows the integration of entrepreneurship concepts and skills throughout the traditional business school curriculum. A survey of common promotional methods revealed that Business Centers rely heavily on local newspaper advertisements and non-targeted, direct mailings, despite the fact that these methods were also described as the least effective ways of promotion. Strategies geared toward improving the promotion of entrepreneurship education include: (1) effective modification of course materials (e.g. incorporation of student goals, basic business concepts, unique community characteristics); (2) open discussion of global issues surrounding entrepreneurship; and (3) the careful integration of entrepreneurship concepts into other disciplinary areas. (Contains 14 references.) (RC)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A