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ERIC Number: ED469068
Record Type: Non-Journal
Publication Date: 2002-Jun
Pages: 61
Abstractor: N/A
Reference Count: N/A
Mixed Mode Effects in a Community College Graduate Survey.
Goho, James
This paper describes the results of research evaluating the use of mixed-mode surveys in institutional research. Surveys were administered to 1999-2000 graduates at Red River Community College in 2 phases. Phase 1 offered three modes of response: mail, Web-based, and touch-tone data entry (TDE). Phase 2 (administered to non-respondents of Phase 1) consisted of a telephone interview. The census was distributed to 1,483 graduates and consisted of 16 questions that explored graduates' employment or continuing education circumstances, and satisfaction with their college education. The response rate from Phase 1 was 35%, significantly lower than the previous 4 years, when mail was the only mode utilized. Mail was by far the most effective mode of the first phase, with a 25% response rate. TDE and Web-based modes had very low rates of response. Phase 2 yielded a response rate of 30%, bringing the overall response rate to 65%, which is comparable to response rates from earlier years. The research supports the value of mixed-mode surveys, at least in sequence, for improving response rates, perhaps because the use of different modes highlights the importance of the survey and encourages response. In contrast, the use of simultaneous mixed modes did not have a positive effect on rates. (Contains 47 references and 13 tables.) (CB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A