As states and communities across the United States work to raise expectations for student learning, many are challenged by concerns and questions from increasingly vocal parents and teachers. This report summarizes the best advice for business coalitions and standards advocates on how to address the testing backlash. It also features an analysis of current public opinion research on these issues. Advice for standards advocates focuses on the need to develop clear and reasonable standards and then communicate them clearly. Three business coalitions that promote student achievement are described. Opinion research reaffirms that parents and members of the public continue to support the push for higher standards. The public has common sense views about the usefulness and limitations of tests. Policy rarely keeps up with practice, and flaws in implementation are inevitable, but now is the time to deal with the warning signs of discontent and to establish good policy and communicate it clearly. (Contains 6 graphs, 1 table, and 22 references.) (SLD)