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ERIC Number: ED468423
Record Type: Non-Journal
Publication Date: 1999-Oct
Pages: 12
Abstractor: N/A
Reference Count: N/A
The Importance of Teaching Preservice Teachers To Interpret Media and Advertising.
Hall, Katherine L.
Preservice teachers must learn about the media's impact so that they can educate their future students on how to become more savvy consumers and understand the negative effects of advertising. Students in every grade level can learn not to believe everything they read and see. Because teenagers hang out at malls, malls tend to capitalize on teenage trends, with advertisers reinforcing the importance of shopping as a leisure activity. Advertisers and malls try to create a comfortable, appealing place for teens and their families to spend time, offering a setting for teens that generates a sense of community. The action that the mall elicits most is for teens to spend their disposable income. In seeking ultimate trends and coolness, teenaged girls become increasingly marginalized in both advertising and their supposed need to shop. The invented self-concept provided by advertisers and the media is particularly damaging for young women (e.g., too-thin models). Advertising teaches young women that the body is a thing, a package, and that they must work to get their package looking right. It teaches young men a contempt for things feminine. English and history classrooms are a good place to incorporate education about the mass media. (SM)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A