ERIC Number: ED468119
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
Exploring Internet Visibility of Eminent Alumni: Variables and Correlates.
Ridley, Dennis R.; Matveev, Alexei G.; Cuevas, Nuria M.
This paper reports an exploratory study that is the second in a series concerned with measuring Internet visibility as it influences colleges and universities. The purpose was to examine one possible source of Internet visibility, the association of eminent alumni with particular colleges and universities. College-educated U.S. presidents were chosen as the objects of study. Key variables studied were Internet search engine hits on presidents and their alma maters, measures of overlapping Internet visibility between presidents and alma maters, an overall measure of presidential eminence derived from a C-Span survey of professional historians, and historical recency. Results suggest that while eminence and recency are both associated with Internet visibility, their joint influence differs for living and nonliving presidents. For nonliving president, eminence and recency are distinct and independent sources of association with the Internet presence of the eminent alumni studied, presidents. For living presidents, eminence appears to be invisible as a factor in Internet visibility. The most recent presidents enjoy a huge advantage in Internet presence that corresponds with the rapid growth of the Internet itself. Regarding the association with Internet visibility of alma maters, it appears that eminence, while not yet a significant factor in this Internet age, appears to have a detectible role in the Internet presence of colleges and universities that were alma maters of nonliving presidents. The results are discussed in the context of the need to understand new conditions that might have been created in the Internet age in comparison with conditions that have remained relatively constant. (Author/SLD)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A