ERIC Number: ED467319
Record Type: Non-Journal
Publication Date: 2001-Mar
Reference Count: N/A
Public Education and Outreach. Building Community Systems for Young Children.
Glik, Deborah; Halpert-Schilt, Elena
As part of a series of reports designed to support the implementation of Proposition 10: The California Children and Families Act and to provide comprehensive and authoritative information on critical issues concerning young children and families in California, this report focuses on the role of public education and outreach and provides background information on the basic development and production steps for a successful health communication campaign. The paper describes the processes and possible outcomes that Proposition 10 commissions can achieve by using techniques of strategic communications. The discussion includes definitions, principles of campaign development and implementation, evaluation practices, recommendations for resource allocations, lessons learned, and sample case studies. Conclusions and recommendations illustrate possible Proposition 10 funding and policy directions. The report's three appendices list maternal and child health organizations, present a bibliography of evaluated maternal and child health campaigns, and describe common theories and models used in communications campaigns. (Contains 28 references.) (KB)
Descriptors: Bibliographies, Budgeting, Change Strategies, Child Care, Child Health, Delivery Systems, Early Childhood Education, Financial Support, Health Education, Outreach Programs, Program Development, Program Evaluation, Program Implementation, Public Opinion, Public Relations, Public Support, Social Change, State Programs, Young Children
UCLA Center for Healthier Children, Families and Communities, Box 951772, Los Angeles, CA 90095-1772 ($5). Tel: 310-206-1898; Fax: 310-206-3180. For full text: http://healthychild.ucla.edu.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Community; Policymakers
Sponsor: David and Lucile Packard Foundation, Los Altos, CA.
Authoring Institution: California Univ., Los Angeles. Center for Healthier Children, Families and Communities.
Identifiers - Location: California
Identifiers - Laws, Policies, & Programs: Proposition 10 (California 1998)