ERIC Number: ED467202
Record Type: RIE
Publication Date: 2002-Feb
An Innovative Marketing Model: Promoting Technical Programs by Conducting One-Day Conferences.
This document examines an innovative marketing strategy developed by South Texas Community College (STCC) to promote its technical programs. In 2000, STCC organized the "Business Conference Institute" to develop 1-day conferences with the Division of Business, Math & Sciences (DBMS). The creation of this Institute linked the College with the local community, businesses, and prospective employers. Some recent conferences include: (1) "NAFTA: A New Direction"; (2) "E-Commerce: Your Next Business Opportunity"; (3) "Logistics: Linking the Border Businesses"; and (4) "Banking: Financing Your Business Growth: Emerging and Evolving Trends." Each conference was based on a technical program at STCC; thus, marketing promoted both the conference and the college. Thousands of brochures were mailed to businesses and the community, interviews with conference organizers were televised, and posters and full-page newspaper advertisements were established. As a result of these 1-day conferences, the College's technical programs have seen enrollment increases, and STCC is enjoying increased institutional visibility. The College has also earned the respect and recognition of the business community by providing forums for the exchange of ideas and information, and by bringing high-profile speakers and experts to the region. (RC)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Maricopa County Community Colleges' Chair Academy (11th, Kansas City, M0, February 27-March 2, 2002).