ERIC Number: ED467098
Record Type: Non-Journal
Publication Date: 2000
Reference Count: N/A
The National Youth Anti-Drug Media Campaign. Hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform. House of Representatives, One Hundred Sixth Congress, First Session (October 14, 1999).
Congress of the U.S., Washington, DC. House Committee on Government Reform.
This hearing focuses on reviewing the National Youth Anti-Drug Media Campaign. Discussion focuses on the role of the Office of National Drug Control Policy (ONDCP) in the media campaign, the research base of the campaign, an overview of the integrated campaign, the results attained to date by the campaign, and the contributions of ONDCPs principal partners. Witnesses included Tinker Cooper, Families Against Drugs, Orlando, FL; Shone Seifert, Ogilvy and Mather, New York City, NY; Harry Frazier, Fleishman-Hillard, Inc., Washington, DC; Lloyd Johnston, Institute for Social Research, University of Michigan; S. Shyam Sundar, College of Communications, Pennsylvania State University; and General Barry R. McCaffrey, Director, Office of National Drug Control Policy. Includes letters and statements submitted for the record. (GCP)
Descriptors: Change Agents, Drug Education, Government Role, Hearings, Illegal Drug Use, Mass Media Role, Objectives, Program Effectiveness, Youth
U.S. Government Printing Office, Superintendent of Documents, Mail Stop: SSOP, Washington, DC 20402-0001. Tel: 866-512-1800 (Toll Free); Tel: 202-512-1800; Fax: 202-512-2250. For full text: http://gpo.gov/congress/house.
Publication Type: Legal/Legislative/Regulatory Materials
Education Level: N/A
Authoring Institution: Congress of the U.S., Washington, DC. House Committee on Government Reform.