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ERIC Number: ED466948
Record Type: Non-Journal
Publication Date: 2001
Pages: 21
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-1-85338-689-8
Stimulating Demand for Learning: An Ideas Paper on Attracting New Learners. LSDA Comments. Second Edition.
Howard, Ursula
This "think piece" on ways to increase demand for learning in the United Kingdom is designed to stimulate debate among policy makers and managers in the new learning and skills sector. Section 1, on context, addresses these issues: low skill levels; delivering skills to employers; low adult participation; and negative attitudes. Section 2 identifies groups educators need to focus on to stimulate demand: captive audiences; boys and young men; young people leaving care; prisoners; and those with basic skill needs. Section 3 looks at these strategies to attract new learners: starting points (what learners want, communities, interest groups, existing knowledge and skills, and people's habits and desires); joining up the present system; media; marketing; engaging employers (developing a better system of vocational education, overcoming employers' reluctance to commit to employees' learning, carrots and sticks, and small and medium-sized enterprises); engaging employees (employee development programs, trade unions, guarantees, study in paid time, corporate university); financing learning (transport, loans, fees, individual learning accounts, incidental costs of learning, saving to learn, funding following learners, learning from others, financial barriers, and course support); reforming the supply side (initial education, promoting vocational education, and dealing with jargon); qualifications; and quality of teaching and learning. Section 4 lists actions for stakeholders. Appendixes include a glossary and 36 references. (YLB)
Learning and Skills Development Agency, Regent Arcade House, 19-25 Argyll Street, London W1F 7LS, United Kingdom (Ref no. R1185). Tel: 020 7297 9000; Fax: 020 7297 9001; Web site: For full text:
Publication Type: Opinion Papers
Education Level: N/A
Audience: Policymakers; Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Learning and Skills Development Agency, London (England).
Identifiers - Location: United Kingdom