ERIC Number: ED466553
Record Type: RIE
Publication Date: 2002-Apr
The State of Enrollment Management in Journalism and Mass Communication Programs.
Rawlins, Brad L.; Soenksen, Roger; Jensen, Matt
Some programs in journalism and mass communication have been forced to incorporate limited enrollment strategies, as undergraduate interest in these programs continues to grow. After 4 years of moderate growth, undergraduate enrollments in journalism and mass communication programs increased dramatically in the year 2000. Some of the limited enrollment strategies are very open, such as a selective admissions policy, while others are more inconspicuous, such as changing degree requirements from a B.S. to a B.A. This paper provides a brief overview of enrollment strategies. The paper reports on a content analysis of selective admissions policies conducted of 460 programs in journalism and mass communication. The paper concludes that a larger national study should be conducted to investigate the how, why, when, and where of enrollment management in mass communication programs. (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southern States Communication Association (Winston-Salem, NC, April 3-7, 2002).