ERIC Number: ED464682
Record Type: Non-Journal
Publication Date: 1999-Feb-26
Reference Count: N/A
Communicating with New and Existing Markets. A Task Force of Howard Community College's 1998-1999 Commission on the Future.
Howard Community Coll., Columbia, MD.
This is a report from a task force formed by Howard Community College (Maryland) to examine existing and future markets. The task force also explored ways to use marketing strategies to attract potential customers to the college. The task force recommends that the college use its strengths to attract customers, such as its commitment to open access, low tuition, institutional focus on teaching and learning, attention placed on students' success, and connection to the community and different job markets. New markets identified by the committee included designing programs for social and senior groups, offering management training to churches and other non-profit organizations, and creating programs for children and youth to increase public awareness of the community college. The committee recommends that the college perform a cost/benefit analysis of every action before implementation. Other recommendations include: (1) increasing the number of transfer students in order to create a specific marketable college goal and focus; (2) individually branding specific college departments and events; (3) utilizing the Internet for internal and external communication of college information; and (4) using students to recruit prospective students. Finally, the task force recommends hiring a full-time marketing administrator and being more aggressive in marketing the community college. (MKF)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: Howard Community Coll., Columbia, MD.