ERIC Number: ED463741
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
Mission-Driven Media: Not Just Survival, but Success. A Report of the Aspen Institute Forum on Diversity and the Media (Aspen, Colorado, July 11-14, 2001).
This report of the Aspen Institute Forum on Diversity and the Media, supported and funded by the Ford Foundation, is not a typical Aspen Institute forum report. It explores an issue--the sustainability of mission-driven media--and through this discussion becomes a kind of resource guide for managers and others who desire to preserve and promote ethnic and social justice media. This is a report of a Forum convened in Aspen, Colorado, by the Aspen Institute Communications and Society Program (July 11-14, 2001), but it offers more than a summary of the discussion. It offers advice to the media manager, the foundation executive, the investment officer, the advertiser, the aspiring entrepreneur, and others on how each can help sustain these media now and into the future. The report begins with an attempt to define "mission-driven media"--a term coined by the Ford Foundation for the group of ethnic, cultural, community, and social justice media that have a specific purpose that drives them beyond the profit motive or general news source for a heterogeneous community. Although there are many barriers and obstacles to sustainability, three overriding issues emerged at the Forum sessions. The first is the problem of access to capital. A second focus of the conference is the need for research on the emerging diverse populations and markets that mission-driven media seek to serve. Their third area of discussion and recommendation is that of binding together for greater results, whether that means better social networking or an association of associations. The report ends with a list of items that participants at the Forum thought were necessary for their suggestions and advice to move forward. An appendix includes a list of conference participants; author biography; brief description of the Aspen Institute Communications and Society Program; and previous publications from the Aspen Institute Forum on Diversity and the Media. (AEF)
Descriptors: Access to Information, Cultural Pluralism, Ethnic Groups, Futures (of Society), Information Sources, Organizational Development, Resource Materials
Aspen Institute, Fulfillment Office, P.O. Box 222, 109 Houghton Lab Lane, Queenstown, MD 21658 ($12 per copy). Tel: 410-820-5338; Fax: 410-827-9174; e-mail: firstname.lastname@example.org. For full text: http://www.aspeninstitute.org/c&s/pdfs/missionmedia.pdf/.
Publication Type: Collected Works - Proceedings
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: Aspen Inst., Washington, DC.