ERIC Number: ED463722
Record Type: Non-Journal
Publication Date: 2001-Apr
Reference Count: N/A
The Lions and the Hawks: Using Videoconferencing and Web Technology To Deliver a Cross-Campus New Product Innovation Course.
Lord, John; Labonis, Al; Hood, Lamartine; Stefanou, Spiro
This paper describes the development of an educational partnership between two disparate and geographically separated institutions--the Pennsylvania State University (PSU) and Saint Joseph's University (SJU) (Pennsylvania)--that is specifically focused on the food industry and, more specifically, the development and launch of new food products. This partnership features a new product development and innovation management course that links the students and faculty of PSU and SJU for the purpose of leveraging the respective competencies and specialties of the two institutions: food science and agribusiness at PSU and food marketing at SJU. This paper discusses how this unique partnership began, what it was hoped would be accomplished, how the parameters evolved, the educational and information technology used to support the joint efforts, what was learned about both educational partnerships and technology during three years of working together, and next steps for the future. (MES)
Descriptors: Agribusiness, Computer Mediated Communication, Computer Uses in Education, Distance Education, Food, Higher Education, Information Technology, Intercollegiate Cooperation, Marketing, Partnerships in Education
For full text: http://www.mtsu.edu/~itconf/proceed01/7.pdf.
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Department of Agriculture Graduate School, Washington, DC.
Authoring Institution: N/A