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ERIC Number: ED463666
Record Type: Non-Journal
Publication Date: 2002-Feb
Pages: 67
Abstractor: N/A
Reference Count: N/A
The Strategies Used in Japanese Advertisement.
Kurose, Yuki
This paper investigates the possibility of using Japanese advertising language as a teaching tool in the second language classroom. First, it reviews the aims of advertising and the advantages of learning advertising language in the classroom based on previous research. Next, it discusses language strategies used in Japanese advertising, presenting typical examples for each. The strategies are divided into linguistic-oriented strategies and sociocultural strategies. Finally, the paper suggests some teaching plans for Japanese classrooms, where teachers can utilize advertising language as one of the language teaching materials. These plans cover the strategies unique to the Japanese language and the strategies that require some background knowledge of Japanese society and culture. An appendix includes photocopies of cited advertisements. (Contains 43 references.) (SM)
Publication Type: Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A