ERIC Number: ED463384
Record Type: Non-Journal
Publication Date: 2000-Aug
Reference Count: N/A
Educational Decentralization and Behavior Change Needs in Indonesia. Working Paper.
This working paper examines behavior change as a key element in creating an enabling environment to sustain educational reform in Indonesia. It recommends elevating the importance of a formalized behavior change framework and methodology so that future plans for educational reform in Indonesia will include social marketing as a planned subcomponent. Six chapters focus on the following: (1) "An Introduction and Behavior Change Theory"; (2) "A Model for Behavior Change in Education" (defining social marketing and the Applied Behavior Change, or ABC, Framework for Education); (3) "Case Studies of Social Marketing Programs in Education" (a complicated example in Bangladesh and a successful example in Ghana); (4) "A National Social Marketing Strategy for Education in Indonesia" (background on Indonesia's educational system and an outline of a social marketing plan for Indonesia); (5) "Training Social Marketing Professionals"; and (6) "Conclusions" (recommendations for conceiving a social marketing effort and implementing the ABC framework in Indonesia). (Contains 26 references.) (SM)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Academy for Educational Development, Washington, DC.
Identifiers - Location: Bangladesh; Ghana; Indonesia