ERIC Number: ED461810
Record Type: RIE
Publication Date: 2002-Feb
Reference Count: N/A
Teen Tipplers: America's Underage Drinking Epidemic.
Columbia Univ., New York, NY. National Center on Addiction and Substance Abuse.
In preparing for this report, surveys and focus groups were conducted with adults (N=900), with or without children under the legal drinking age, to determine their attitudes, views, and thoughts regarding the problem of underage drinking. The survey was designed to identify opportunities for civic engagement on the issue of underage drinking and to find more effective marketing strategies for policies aimed at preventing and controlling underage drinking. The report assesses the extent and consequences of underage drinking and documents the pathways to use and abuse of alcohol by children and teens. It identifies the obstacles that hamper efforts to prevent underage drinking, including the economic interests of the alcohol industry in teen alcohol consumption; the ready availability of alcohol to minors; parental attitudes; and the influence of the media and advertising. Several suggestions are discussed to help reduce underage drinking such as reducing availability, reducing demand, restricting advertising, and creating public policies to limit teen illegal access to alcohol. Appended are: Survey Descriptions; Survey; Survey Methodology; Industry Advertising Guidelines: Youth Related Provisions; and E-Methodology: Assessing the Value of Underage Drinking to the Alcohol Industry. (Contains over 300 references.) (JDM)
Descriptors: Adolescents, Advertising, Alcohol Abuse, Children, Drinking, Health Education, Influences, Mass Media Effects, Parent Attitudes, Parent Child Relationship, Parents, Prevention, Public Opinion, Public Policy, Research, Surveys
National Center on Addiction and Substance Abuse at Columbia University, 633 Third Ave., New York, NY 10017-6706 ($20). Tel: 212-841-5255; Fax: 212-956-8020; Web site: http://www.casacolumbia.org. For full text: http://www.casacolumbia.org/usr_doc/Underage1.pdf.
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Sponsor: Pew Charitable Trusts, Philadelphia, PA.; Robert Wood Johnson Foundation, Princeton, NJ.
Authoring Institution: Columbia Univ., New York, NY. National Center on Addiction and Substance Abuse.