ERIC Number: ED461137
Record Type: Non-Journal
Publication Date: 2001-Nov
Reference Count: N/A
The Public Relations Law and Ethics Course.
Leeper, Roy V.
The Report of the 1999 Commission on Public Relations Education recommends that undergraduates study the legal and ethical issues involved in the practice of public relations. When the educator/author first began teaching a Communication Law course at Northwest Missouri State, it was offered through the Mass Communication Department, was required of all journalism and broadcast students as well as public relations students, and did not have an ethics component. If the issue of ethics was brought into the course, it was done so by the instructor as a responsibility counterpoise to a legal right. When the number of students grew to about 30 students per course within three sections (and one-fourth to one-third were public relations students), the possibility was raised of instituting a separate public relations law and ethics course. After some discussion, that separate course was instituted. This paper explores the advantages and disadvantages of that choice. The paper cites five advantages, among them that material can be added which is specific to public relations and that problems and class discussion can be tailored to fit individual needs of different majors. It lists four disadvantages, such as that splitting off the public relations course further increases fragmentation within the communication professions and that there is no good text which is specifically designed for the course. (NKA)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Laws, Policies, & Programs: First Amendment