ERIC Number: ED457772
Record Type: RIE
Publication Date: 2001
Comprehensive Fund-Raising Campaigns: A Basic Guide for Governing Boards of Independent Institutions. Fund-Raising Topics. Board Basics.
Schrum, Jake B., Ed.
Association of Governing Boards of Universities and Colleges
This guide for the governing boards of independent institutions discusses conducting a comprehensive fund-raising campaign. A comprehensive fund-raising campaign is broader and more strategic than past capital fund raising campaigns. Its financial goals include all potential gifts from annual fund donors, all gifts for the endowment, all gifts for capital purposes, and gifts for other restricted purposes as well. Comprehensive fund-raising campaigns require intensive planning with board leadership and a written campaign plan. Comprehensive campaigns, most of which last at least 5 to 7 years, cost money, and the board must assure that the campaign is adequately funded. The campaign budget should supplement, not replace, the operating budget of an already healthy fund-raising program. Campaign leaders will develop goals for individual trustee giving and cumulative board support, and all trustees must be prepared to participate. The board must ensure that the campaign is conducted with the highest ethical standards and with sound policies and procedures. (SLD)
Descriptors: Educational Finance, Endowment Funds, Ethics, Fund Raising, Governing Boards, Higher Education, Private Financial Support, Trustees
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Policymakers; Practitioners
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.
Note: Adapted from "A Board's Guide to Comprehensive Campaigns," Association of Governing Boards of Universities and Colleges, 2000. See ED 442 349.