ERIC Number: ED457346
Record Type: Non-Journal
Publication Date: 1999-Oct
Reference Count: N/A
Building Jobs, Rebuilding Lives: Placing Ex-Offenders with Employers in the Residential and Light Commercial Construction Industry.
Home Builders Inst., Washington, DC.; Colorado State Dept. of Corrections, Colorado Springs.
This guide presents a focused, structured method of facilitating ex-offender employment. Section 1 takes classic marketing techniques and adapts them to the needs of the particular situation, placing ex-offenders in meaningful employment. The set of specific requirements for creating a workable marketing plan is condensed to six basic steps that are outlined in a generic fashion. The six components of a marketing plan are to: establish an objective; identify needs of the target market; evaluate how the product can meet the needs of the target market; market penetration strategy; post-sales follow-up; and assess marketing plan and results. Section 2 guides the reader through the above six steps necessary to creating a basic marketing plan and the specific needs of such a plan designed to enhance employment prospects in the home building industry for ex-offenders. Section 3 discusses things to include in a marketing plan as tools that can be used in developing and implementing the plan: stakeholders group; budgets; and flowcharts and timetables. Section 4 examines assistance aside from direct financial support that can be important adjuncts to the operation of ex-offender placement programs: work experience programs, donation programs (for tools), and mentoring programs. Section 5 addresses how public relations can play a major part in almost every aspect of a placement program. A list of 21 organizational resources is appended. (YLB)
Descriptors: Adult Education, Building Trades, Construction (Process), Correctional Rehabilitation, Criminals, Employment Opportunities, Employment Services, Hand Tools, Job Placement, Job Search Methods, Marketing, Mentors, Prisoners, Public Relations, Reentry Workers, Technology Education, Work Experience Programs
ED Pubs, P.O. Box 1398, Jessup, MD 20794-1398. Tel: 877-433-7827 (Toll Free). For full text: http://www.ed.gov/offices/OVAE/OCE/bldg_jobs.html.
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC. Office of Correctional Education.
Authoring Institution: Home Builders Inst., Washington, DC.; Colorado State Dept. of Corrections, Colorado Springs.