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ERIC Number: ED457346
Record Type: Non-Journal
Publication Date: 1999-Oct
Pages: 36
Abstractor: N/A
Reference Count: N/A
Building Jobs, Rebuilding Lives: Placing Ex-Offenders with Employers in the Residential and Light Commercial Construction Industry.
Home Builders Inst., Washington, DC.; Colorado State Dept. of Corrections, Colorado Springs.
This guide presents a focused, structured method of facilitating ex-offender employment. Section 1 takes classic marketing techniques and adapts them to the needs of the particular situation, placing ex-offenders in meaningful employment. The set of specific requirements for creating a workable marketing plan is condensed to six basic steps that are outlined in a generic fashion. The six components of a marketing plan are to: establish an objective; identify needs of the target market; evaluate how the product can meet the needs of the target market; market penetration strategy; post-sales follow-up; and assess marketing plan and results. Section 2 guides the reader through the above six steps necessary to creating a basic marketing plan and the specific needs of such a plan designed to enhance employment prospects in the home building industry for ex-offenders. Section 3 discusses things to include in a marketing plan as tools that can be used in developing and implementing the plan: stakeholders group; budgets; and flowcharts and timetables. Section 4 examines assistance aside from direct financial support that can be important adjuncts to the operation of ex-offender placement programs: work experience programs, donation programs (for tools), and mentoring programs. Section 5 addresses how public relations can play a major part in almost every aspect of a placement program. A list of 21 organizational resources is appended. (YLB)
ED Pubs, P.O. Box 1398, Jessup, MD 20794-1398. Tel: 877-433-7827 (Toll Free). For full text:
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC. Office of Correctional Education.
Authoring Institution: Home Builders Inst., Washington, DC.; Colorado State Dept. of Corrections, Colorado Springs.