ERIC Number: ED456918
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
Effective Approaches to Market Rate Surveys. Child Care Administration Project Issue Brief.
Administration on Children, Youth, and Families (DHHS), Washington, DC. Child Care Bureau.
As states continue to struggle balancing child care program quality and equal access to quality programs for all eligible children, market rate surveys can be an effective tool in obtaining information on which to base public policy. This issue brief summarizes for state child care lead agencies some of the options related to conducting market rate surveys. The brief details the goals for market rate surveys and provides a rationale for conducting this type of survey. Suggestions for conducting effective market rate surveys include defining the market to survey and considering various methods of calculating subsidy rate ceilings. Tips pertaining to survey methodology relate to drawing a sample versus a census survey, conducting a telephone versus a mail survey, developing the marketing plan, developing the survey instrument, conducting the survey in-house or through a contractor, and identifying the best time of year to conduct the survey. Also included in the issue brief are two pullout sheets to be used in disseminating information on market rate surveys to two key stakeholder groups: providers and policymakers. The first insert addresses the importance of provider participation in the survey; the second insert is designed to educate policymakers on using market rate surveys as a tool for learning about the condition of children in their states. The brief concludes by asserting that the market rate survey can be an effective tool to help state child care administrators ensure equal access to quality programs for all eligible children and families. (KB)
Descriptors: Day Care, Early Childhood Education, Fees, Marketing, Public Policy, Research Methodology, Surveys
Child Care Administration Project, c/o Caliber Associates, 10530 Rosenhaven Street, Suite 400, Fairfax, VA 22030. Tel: 703-385-3200; Fax: 703-385-3206; e-mail: email@example.com.
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Administration on Children, Youth, and Families (DHHS), Washington, DC. Child Care Bureau.