ERIC Number: ED456473
Record Type: Non-Journal
Publication Date: 2001-Aug
Reference Count: N/A
The Comedy Campaign: The Growing Influence of Humor in Presidential Elections. A Uses and Gratifications Approach.
Smith, Laura K.
In the year 2000, news and entertainment programs dedicated a great deal of comedic attention to the presidential election. Taking a Uses and Gratifications approach, this paper examines the role of comedy among the young electorate (undergraduate students at a Texas university). It concludes comedic programs, while popular, are among many sources young people use to learn about the candidates. The paper also examines motivations driving young people to non-traditional sources and finds motivation can significantly affect the impact of jokes. (Contains 39 references and 8 tables of data.) (Author/RS)
Descriptors: Comedy, Elections, Higher Education, Humor, Mass Media Role, Presidential Campaigns (United States), Student Attitudes, Undergraduate Students
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A