ERIC Number: ED456471
Record Type: Non-Journal
Publication Date: 2001-Aug
Reference Count: N/A
Not Like Me: How Minority Youth Distance Themselves from Risk.
Chapin, John R.
The third-person perception hypothesis posits that people believe others are more influenced by media messages than they are. The existing literature consistently documents that individuals make self versus other distinctions when assessing media effects, but not how such distinctions are made. The current study sought to document the self/other distinction in third-person perception and to assess differences in how minority K-12 youth separate their own personal risk from that of others. The procedures of the study covered education-related areas such as academic achievement and content-specific knowledge. Findings of a survey of 180 urban minority youth confirm the presence of third-person perception and significant self/other distinctions in media effects. A clear split between cognitive and social predictors emerged when assessing differences in self/other distinctions. Participants relied on cognitive factors when assessing their own risk, while relying more heavily on self-esteem when assessing the relative risk of others. Liking and trust of the media were the only shared correlates of self/other distinctions in third-person perception. (Contains 30 references and 2 tables of data.) (Author/RS)
Descriptors: Elementary Secondary Education, Mass Media Role, Mass Media Use, Minority Group Children, Perception, Safe Sex, Self Esteem
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A