ERIC Number: ED456470
Record Type: RIE
Publication Date: 2001-Aug
Meyrowitz, McLuhan, Medium Theory and Me: Why Medium Theory Needs To Be Taught alongside Techniques for New Communication Technologies.
At the 2000 International Communication Association convention, a panel discussed nominees for a communications canon. Fully one-third of these were examples of medium theory, yet the only living author of the three medium theorists listed argues that this branch of thought is misunderstood and under-addressed (Meyrowitz, 1996). This paper includes a brief overview of medium theory and its key theorists and an analysis of a month-long focus on medium theory in a communications class at a midwestern college. The paper concludes with recommendations for teaching medium theory in the college classroom. (Contains 4 notes and 20 references. An appendix contains a medium theory reading list.) (Author/RS)
Descriptors: Communication (Thought Transfer), Higher Education, Mass Media, Teaching Methods, Technological Advancement, Theories
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001).