ERIC Number: ED456469
Record Type: Non-Journal
Publication Date: 2001-Aug
Reference Count: N/A
Diffusion of Courses with World Wide Web Features: Perceptions of Journalism and Mass Communication Program Administrators.
Sutherland, Patrick J.
Research shows that educators at accredited journalism and mass communication programs in the United States agree that programs without a significant Web presence are ignoring the impact of technology on the field. A study utilized a cross-sectional survey design to assess the perceptions of college/university program top administrators concerning the use of the World Wide Web in teaching at 189 schools affiliated with the Association of Schools of Journalism and Mass Communication (ASJMC). Organizational and individual pressures to implement, and resistance to implementation of Web courses, constitute predictor variables. Based on a literature review, the present study defines pressures to implement as attitudes, policies, processes, structural factors, and/or behavior designed to cause the adoption of, or to further the implementation of an innovation. Descriptive statistics were used since the concern is with the overall characteristics of the ASJMC data. Responses were obtained from 137 (72%) of the administrators. Analysis of the descriptive statistics suggests that administrators perceived an extensive set of needs and imperatives that may be contributing to the implementation of this innovation. For two-thirds of the 21 items on the imperatives on the list, more than half the administrators agreed that the item constituted an imperative to implement courses with Web features. Based on the survey responses, nearly 6 of 10 programs began implementing courses with Web features within 5 years of the Web's introduction in 1990, with another third implementing Web courses features a few years after the majority. (Contains a 48-item bibliography. Appended are the survey instrument and extensive tables of data.) (NKA)
Descriptors: Administrator Attitudes, Higher Education, Innovation, Journalism Education, Mass Media, National Surveys, Predictor Variables, Program Administration, Technology Integration, World Wide Web
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Andrew W. Mellon Foundation, New York, NY.; Appalachian College Association.
Authoring Institution: N/A