ERIC Number: ED456468
Record Type: Non-Journal
Publication Date: 2001-Mar
Reference Count: N/A
Perceptions of Advertising in the Newly Independent States: Kazakstani Students' Beliefs about Advertising.
Fullerton, Jami A.; Weir, Tom
This study attempts to answer Andrews' (1991) question, "do perceptions of advertising in general vary cross-culturally?" Eighty-two undergraduate students from the former Soviet Union republic of Kazakstan were questioned about their beliefs about advertising. The analysis revealed predominantly negative feelings toward advertising in general. Findings indicate unfamiliarity or general distrust of advertising and uncertainty about the role and potential of advertising to improve the quality of life in the country. A discussion about advertising in Kazakstan's emerging capitalist economy is also included. (Contains 29 references and 2 tables of data.) (Author/RS)
Descriptors: Advertising, Foreign Countries, Higher Education, Mass Media Role, Student Attitudes, Undergraduate Students
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Kazakhstan