ERIC Number: ED456465
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
Offense and Harm as Predictors in a Third-Person Effect Variation Study.
The purpose of this study is to examine how personal offensiveness to, and perceived harmfulness of, violent and sexual film content relates to the setting of minimum age limits for viewing movies containing examples of each. Using third-person effect as a theoretical framework, a 2x2 experiment was conducted. Subjects, undergraduate students in introductory film studies courses at a public northeastern United States university, were asked to assess how harmful they believed what they viewed was, and instead of responding to "effects on self" items, subjects indicated levels of personal offensiveness to the material. It is hypothesized that subjects will find sex more offensive than violence, and personal offensiveness will outweigh perceived harmfulness as affecting behavior (setting a minimum age limit for viewing). Findings are mixed: although sex appears to not be more offensive than violence, personal offensiveness does seem to outweigh perceived harmfulness when setting a minimum age limit for viewing sexual and/or violent movie content. (Contains 55 references, 5 notes, and 8 tables of data.) (Author/RS)
Descriptors: Films, Higher Education, Mass Media Effects, Mass Media Role, Media Research, Predictor Variables, Sexuality, Student Attitudes, Violence
For full text: http://list.msu.edu/archives/aejmc.html.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A