ERIC Number: ED456360
Record Type: RIE
Publication Date: 2000-Apr
Reference Count: N/A
Media Advocacy. Technical Assistance Packet.
Join Together, Boston, MA.
Media advocacy is an environmental strategy that can be used to support alcohol and other drug prevention and policy development efforts. It helps shift the focus from understanding public health issues as individual problems to understanding them as social conditions that require collective behavior changes. Successful media advocacy uses the media as a vehicle to convey campaign and organizational messages about substance abuse and gun violence to large audiences. This paper lists the names of national organizations, publications, and community leaders who can be used as resources for communities undertaking initiatives in the area of media advocacy. (Contains 11 resources.) (JDM)
Descriptors: Advocacy, Alcohol Abuse, Behavior Modification, Community Action, Guns, Influences, Intervention, Mass Media Role, Public Health, Public Policy, Social Influences, Substance Abuse, Violence
Join Together, 441 Stuart St., 7th Floor, Boston, MA 02116. Tel: 617-437-1500; Fax: 617-437-9394; e-mail: email@example.com. For full text: http://www.jointogether.org.
Publication Type: Reference Materials - General; Reports - Descriptive
Education Level: N/A
Authoring Institution: Join Together, Boston, MA.