ERIC Number: ED456205
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
Reinventing Minority Media for the 21st Century: A Report of the Aspen Institute Forum on Diversity and the Media (Aspen, Colorado, July 13-15, 2000).
This publication reports on a 2000 forum that included media business executives, financiers, academics, and other experts who examined: how minority media can leverage their historically strong community base to succeed in the new century; how they can overcome financial challenges; what measures they might adopt to keep abreast of opportunities posed by new communications media; and what the impact is of such issues as training, employability, and job retention on media sustainability. Forum participants developed initiatives that would help maintain the economic viability of these media as businesses and also address the mission of many of these firms to enhance ethnic identity, maintain community, and provide employment for community members. The first section examines the historical and economic contexts; the role of ethnic communications in the community; media and the Internet; creating more diverse media; and strategies for growing ethnic community media. The second section includes a paper, "In the Black: African-American Web Entrepreneurs and Internet Advertising" (Kofi Asiedu Ofori), which analyzes advertising in digital media that target minorities. It examines the total World Wide Web environment, including digital divide and economic issues, and suggests revenue-enhancing solutions other than advertising to help ensure minority Web site sustainability. (Contains 57 notes.) (SM)
Descriptors: Advertising, Blacks, Communications, Computer Mediated Communication, Internet, Mass Media, Minority Groups, Use Studies, World Wide Web
Aspen Institute Publications Office, P.O. Box 222, 109 Houghton Lab Lane, Queenstown, MD 21658. Tel: 410-820-5338; Fax: 410-827-9174; e-mail: email@example.com.
Publication Type: Collected Works - Proceedings; Reports - Descriptive
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: Aspen Inst., Washington, DC.