This paper considers the options for Quebec in a globalizing economy. Quebec has not only been recognized as being distinct in the Canadian political context, but it is also seen as having a distinct business culture. As Quebec looks to its expanding cultural and economic role within larger zones such as NAFTA and the FTAA, a certain tension has arisen between the forces of cultural and economic expansion on the one hand and those of protectionism on the other. The question is whether Quebec should promote its distinctive language and culture or try to protect it, and are these options mutually exclusive. It is argued that there are indications that the debate has been shifting in favor of the forces favoring vigorous promotion of Quebecois culture as a means of both reinforcing Quebec's national identity and pride in its culture and hastening Quebec's move toward a model of a post-national society. Increasingly, Quebec sees itself developing under the aegis of a supranational authority. Clearly, it will--in collaboration with other partners including the Canadian Federal Government--develop new structures at the level of government, business, and civil society to manage issues of cultural and linguistic identity in a globalized context of diversity. (Contains 24 references.) (Author/KFT)