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ERIC Number: ED455544
Record Type: Non-Journal
Publication Date: 2001-May
Pages: 16
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Defining Business Communication Using the Movie "The Insider" as Mediator of Students' Thought Processes.
Rodriguez-Talavera, Leticia
Business communication is different from other domains in that its contextual meaning requires previous metacognitive mediation of signs. The communicative process in business is aimed at accomplishing a specific outcome. Various forms of meaning come into play in business communication such as denotative, connotative, stylistic, affective, collocative, thematic, aesthetic, and generative. In teaching business communication theory an uncalculated number of strategies have been used throughout the years. A study employed the strategy of extrapolating meaning from the communicative issues and/or events presented throughout the 1999 film "The Insider," which centers on the distracting euphemism used by top executives of the tobacco industries when testifying in court that nicotine is not harmful to people's health. Participants, 30 volunteer students from the Faculty of Business Communication, University of Puerto Rico, watched the movie and then wrote essays about how business communication theory concepts were related to the different issues and events in the film. Essays (n=25) were analyzed in terms of cohesive structure and modes of stylistic writing. Thirty-five categories and examples of the communicative event evolved from the group's writings. Findings suggest that the interrelated semiosis of icons presented throughout the movie escalates from the abstract metacognition of learning concepts to that of having students relate concepts to current business issues. Furthermore, the creative nature of writing is presented in cohesive sentence structures with meaningful and insightful analysis of the topic explored. Appended is a chart detailing communication concepts discussed in class related to the film. (NKA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A