ERIC Number: ED455484
Record Type: Non-Journal
Publication Date: 2000
National Public Awareness Campaigns for 2000: Part of Your Communications Strategy. Join Together Special Monthly Action Kit.
Join Together, Boston, MA.
An important part of a community strategy to reduce substance abuse is a communications plan. The plan is meant to guide efforts as the targeted message is communicated and information is disseminated. Part 1 of this paper provides an introduction to the basics of a communications plan and helps providers think about different ways to get the message out to key audiences in a community. Part 2 provides an overview of many national public awareness campaigns that were held throughout the year 2000. The National Public Awareness Campaigns are listed for each month of the year 2000. By reviewing these campaigns, community organizers and mental health professionals can learn about themes and ideas that could fit into their communities. By participating in these campaigns and receiving job and educational opportunities, young people can build self-confidence and strengthen their resistance to using alcohol and drugs. (JDM)
Descriptors: Adolescents, Communications, Community Needs, Drug Education, Prevention, Resilience (Personality), Substance Abuse
For full text: http://www.jointogether.org.
Publication Type: Reference Materials - Directories/Catalogs; Reports - Descriptive
Education Level: N/A
Authoring Institution: Join Together, Boston, MA.