ERIC Number: ED454885
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
Celebrating a Century of Innovation in Higher Education, 1901-2001. [Toolkit].
American Association of Community Colleges, Washington, DC.; Association of Community College Trustees, Washington, DC.
The American Association of Community Colleges (AACC) and the Association of Community College Trustees (ACCT) have commissioned this toolkit to help colleges effectively publicize a major milestone: in 2001, America's community colleges will celebrate 100 years of service and achievement. This year-long celebration presents community colleges with an unparalleled opportunity to tell their stories of innovation, adaptation, and success to education consumers, national and local media, policymakers, and the general public. Celebrating the success may help enrollment objectives. The centennial can also be used to raise an institution's profile with policymakers. This handbook provides strategies, tools, and helpful tips designed to make colleges' communication as effective and compelling as possible. The first chapter helps identify key audiences and develop messages for discrete target groups. Elements of successful communication action plans are described, including creating and implementing strategies, and coordinating with AACC and ACCT's national efforts. The second chapter suggests a process for persuading the public to support community colleges through community relations and advocacy work. The third chapter describes techniques for contacting the media, pitching stories, and using the media to reach other audiences. The fourth chapter offers suggestions for building a public speaking campaign. The final chapter includes print public service announcements and a radio public service announcement in both English and Spanish. (JA)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: American Association of Community Colleges, Washington, DC.; Association of Community College Trustees, Washington, DC.