ERIC Number: ED454562
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
Impact of the Children's Television Act on Children's Learning.
Calvert, Sandra; Kotler, Jennifer; Kuhl, Alison; Riboli, Michael
The impact of the Children's Television Act, which requires broadcasters to provide educational and informational programs for children, was examined by having 141 second through sixth graders watch 16 popular and unpopular television programs and then assess the motivational appeal of, and children's learning from, these programs. Popular and unpopular prosocial and academic programs broadcast by the four major commercial networks (ABC, CBS, NBC, and Fox) were compared to comparable programs broadcast by PBS and Nickelodeon. Younger children and girls liked educational and informational programs more than older children and boys did. Popular programs were liked better than unpopular ones. Older children understood program content better than did younger children, particularly those programs that focused on academic content. Popular programs, prosocial programs, and network programs also tended to be better understood. Findings suggest beneficial effects of commercial educational and informational television programs for children, thereby affirming the beneficial effects of governmental policies that are designed to improve the quality of children's television programs for the nation's youth. (Contains 2 tables and 26 references.) (NKA)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Smith Richardson Foundation, Inc., Greensboro, NC.
Authoring Institution: N/A