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ERIC Number: ED454555
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 9
Abstractor: N/A
Reference Count: N/A
Instant Analyses of the 1992 Presidential Debates by Reporters and Pundits: Substantive or Shallow? (Mass Communication Instructional Unit).
Reppert, James E.
How are political messages shaped by media pundits and candidate operatives? This unit of instruction, which deals with this topic, is a part of MCOM 1003/Introduction to Mass Communication. The 1992 presidential debates (between President George Bush and Governor Bill Clinton, with the addition of Ross Perot) can serve as an excellent forum to teach students about message manipulation, and they will be seen on videotape as short-form documentaries. Participation is solicited in class discussion by asking students how their performances as media pundits or candidate "spin doctors" might vary from those individuals seen in the videotape of the debates. The program features analysis of format styles, individual performance and media coverage of the three presidential debates. The first and third debates followed a traditional news conference format, with questions asked by four reporters. The second debate, which took place before a group of undecided voters, allowed for more interaction between candidates and audience. Skills of the candidates will be analyzed in each debate, as well as on a cumulative basis, to determine the overall winner. Short video clips illustrating relevant messages from the above areas will be employed and discussed by each panelist. A script consisting of eight voiceovers from the program "Instant Analyses of the 1992 Presidential Debates by Reporters and Pundits: Substantive or Shallow?" is included. The goal is for it to be instructive for student journalists at Southern Arkansas University to evaluate differences in broadcast and print political reportage. (NKA)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A