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ERIC Number: ED453890
Record Type: Non-Journal
Publication Date: 1993-Apr-28
Pages: 280
Abstractor: N/A
Reference Count: N/A
The Development and Evaluation of an Information Index for Los Angeles Community College District's Campuses Based on Senate Bill 533 Criteria.
Giles, Melva T.
In response to California Senate Bill 533, which requires postsecondary institutions to disclose institutional characteristics and student characteristics to the public, this study was used both to develop an index of such information for the Los Angeles Community College District (LACCD) campuses and to evaluate the index that was developed. This study uses five marketing strategies to address the development and evaluation of a reference catalog for the nine LACCD campuses, all of which are placed within the framework of General Systems Theory. The strategies include product development, product evaluation, and discussion. A non-experimental, descriptive research design was utilized, involving development of the information index, evaluation of the index for usefulness, relevancy, and effective packaging. The study employed secondary survey data collected on students in LACCD and analysis (of 12,926 questionnaires) or research reports and college catalogs in the development phase, and in-depth interviews of students in LACCD in the evaluation phase. Results indicated that the information index was useful, relevant, and effectively packaged. (Contains 115 references. Appendix contains Senate Bill 533, Survey Instrument, and Interview Protocol.) (LD)
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A