ERIC Number: ED453808
Record Type: RIE
Publication Date: 2001-Apr
Lessons in Media Literacy and Students' Comprehension of Television and Text Advertisements.
Verkaik, Nan; Gathercoal, Paul
A Media Studies program enhances the goals of formal schooling by providing every student with knowledge and skills to wisely select, access and use the communications and information tools they will need to be responsible citizens in a free society. All students deserve a good media education. This paper provides a model to address this need through the successful implementation of a Media Studies program with students who are identified as "at-risk" and who need a special education. This study employed a non-equivalent control group design, identifying one treatment group, and one control group within the same high school. Students enrolled in a "Reconnecting Youth" special program and were taught 15 formal lessons in media literacy. The control group was composed of six males, and the treatment group was composed of five males and one female. The six students in the treatment group were all selected for the "Reconnecting Youth" special class because they wished to make changes in their drug and alcohol use, school attendance, or mood management. The control group students, considered to be mainstream students, were randomly selected from the "Reconnecting Youth" teacher's other classes. The study's findings provide empirical evidence that students benefited from these formal lessons in media literacy. It can be argued that the media literacy lessons helped the treatment group to better comprehend television advertisements and text advertisements. (Contains 33 references and 4 tables.) (AEF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (Seattle, WA, April 10-14, 2001).