ERIC Number: ED453699
Record Type: RIE
Publication Date: 2000-Jul
Planning and Fundraising: From Bureaucratic to Strategic Management. Exemplars.
Colleges and universities can no longer afford to remain insular when determining which new initiatives can be funded, how, and by whom. As public funding bases dwindle and individual donors begin to identify themselves as investors as well as philanthropists, higher education institutions must increasingly seek out new ways to integrate academic planning, budget processes, and fundraising efforts. Institutions must broaden and diversify their sources of revenue and become more strategic in their planning and the engagement of internal and external constituencies. This paper contains profiles of seven institutions that have worked with the Knight Collaborative to pursue new planning and fundraising initiatives. Their efforts provide lessons for other colleges and universities, especially public institutions, that are struggling to integrate private revenue into their planning, budgeting, and fundraising activities. The institutions profiled are: (1) Cleveland State University, Ohio; (2) Northern Arizona University; (3) Pace University, New York; (4) Portland State University, Oregon; (5) Towson University, Maryland; (6) University of Massachusetts, Amherst; and (7) University of Nevada, Las Vegas. The experiences of these institutions demonstrate that commitment to change must come from the top, but the environment must be right for ideas to bubble up from below. Administrative units must redefine their roles, and the shift in culture must be accompanied by a shift in language. No matter what the changes, the student experience must be the bottom line. (SLD)
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: John S. and James L. Knight Foundation, Miami, FL.
Authoring Institution: Knight Collaborative, Akron, OH.; Institute for Research on Higher Education, Philadelphia, PA.
Note: Companion to "Policy Perspectives," a serial published by the Knight Higher Education Collaborative.