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ERIC Number: ED453456
Record Type: Non-Journal
Publication Date: 2001
Pages: 14
Abstractor: N/A
Reference Count: N/A
Posters. [Poster Session at AHRD Conference, 2001].
The first of the papers in this poster session, "Developing the Employment Brand: Targeting MBA Campus Hires" (Diane M. Bergeron), posits that employment branding benefits both individuals and organizations. It functions as a campus recruiting tool in a competitive labor market and communicates the organization's values and work environment to potential applicants. Individuals may be more or less attracted to an organization depending on the extent to which their personal work values are similar to those of the organization. The steps in developing an employment brand are discussed. The session's second paper, "Learning-Action Strategies of Project Managers in a Collaborative Learning Program: An Action Research Project into the Learning Activities of Project Managers" (Rachelle Pluijmen), describes a study that determined which learning action strategies are used by project managers within a learning program. The findings of the research at a training and consultancy center are discussed and individual and cooperative learning action strategies of project managers are viewed from the framework of the learning network theory. The final paper of the session, "Trainer Certification: Research in the Real World" (Marilynn N. Butler) discusses the questionable methodology by which the credentials for trainer certification programs are validated. (Contains 35 references.) (KC)
Publication Type: Collected Works - General; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A