ERIC Number: ED452472
Record Type: RIE
Publication Date: 2000-Aug
Adolescent HIV Prevention: An Application of the Elaboration Likelihood Model.
Metzler, April E.; Weiskotten, David; Morgen, Keith J.
Ninth grade students (n=298) participated in a study to examine the influence source credibility, message, quality, and personal relevance on HIV prevention message efficacy. A pilot study with adolescent focus groups created the high and low quality messages, as well as the high (HIV+) and low (worried parent) credibility sources. Participants appeared to respond low in involvement and as expected, credibility proved important to those exposed to the low quality message. More favorable responses were recorded when participants were exposed to a high quality message. Participants exposed to a low quality message condition produced less counter-attitudinal responses when receiving the low quality message from a highly credible source (i.e., the HIV+ adolescent). The potential influence of message source credibility as a crucial peripheral cue is discussed in terms of HIV/AIDS prevention. (Contains 30 references.) (JDM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the American Psychological Association (108th, Washington, DC, August 4-8, 2000).