ERIC Number: ED452453
Record Type: Non-Journal
Publication Date: 2001-Apr
Reference Count: N/A
Marketing Violent Entertainment to Children: A Six-Month Follow-Up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries. A Report to Congress.
Federal Trade Commission, Washington, DC.
In September 2000, the Federal Trade Commission issued a report on marketing violent entertainment to children. The Commission found that all three segments of the entertainment industry intentionally promoted products to children that warranted parental cautions. This report provides a look at the advertising practices to see if the industries have continued to promote violent R-rated movies, explicit-content labeled music, and M-rated electronic games in the popular teen media; and whether rating or label information is included in the teen media or other advertising. To prepare this report, the Commission obtained information from television, magazine, and newspaper advertising. The analysis concluded that the motion picture and electronic game industries have taken a number of steps to limit the marketing of violent R-rated films and M-rated games to children. The industries have also provided more information regarding the content of their products to parents. The music industry has not taken any visible steps with respect to explicit-content labeled music. Because of First Amendment issues, the Commission continues to believe that vigilant self-regulation is the best approach to ensuring that parents are provided with adequate information to guide their children's exposure to entertainment media with violent content. (Contains 141 endnotes.) (JDM)
Descriptors: Adolescents, Advertising, Children, Films, Influences, Mass Media, Mass Media Role, Parent Responsibility, Popular Music, Video Games, Violence
Federal Trade Commission, Washington, DC 20580. Tel: 1-877-FTC-HELP (Toll Free); Web site: http://www.ftc.gov.
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Federal Trade Commission, Washington, DC.