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ERIC Number: ED452430
Record Type: RIE
Publication Date: 2000-Dec
Pages: 8
Abstractor: N/A
Entrepreneurial Education Teaching Guide. CELCEE Digest 00-7.
Brown, Carolyn
Entrepreneurship education is a growing field in university business schools, community colleges, and public schools. According to the literature, business education focuses on running a business whereas entrepreneurship education focuses on the skills needed to conceive of and start up a brand new business venture. The necessary components of entrepreneurship education may be categorized as follows: opportunity recognition; the marshaling and commitment of resources; and the creation of an operating business organization. The following topics have been suggested for inclusion in the entrepreneurship education curriculum: defining entrepreneurship; completing a self-assessment; creating an idea; developing a business plan; running a business; and environmental, political, and international issues. Recommended curricular goals of entrepreneurship education are as follows: (1) learn to develop ideas (learning to research opportunities, researching customer insights, understanding market needs, conducting a self-assessment of personal creativity, conducting a feasibility study, and identifying various business entry strategies); (2) prepare to start a business (by assessing personal resources and finances, researching and evaluating the risks necessary to get started, writing a working business plan, and approaching others for money and resources); and (3) build a viable business (by learning to allocate resources, using various marketing strategies, and managing money and personnel). (MN)
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Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: Ewing Marion Kauffman Foundation, Kansas City, MO. Center for Entrepreneurial Leadership.
Authoring Institution: Adjunct ERIC Clearinghouse on Entrepreneurship Education, Los Angeles, CA.
Grant or Contract Numbers: N/A