ERIC Number: ED452430
Record Type: RIE
Publication Date: 2000-Dec
Entrepreneurial Education Teaching Guide. CELCEE Digest 00-7.
Entrepreneurship education is a growing field in university business schools, community colleges, and public schools. According to the literature, business education focuses on running a business whereas entrepreneurship education focuses on the skills needed to conceive of and start up a brand new business venture. The necessary components of entrepreneurship education may be categorized as follows: opportunity recognition; the marshaling and commitment of resources; and the creation of an operating business organization. The following topics have been suggested for inclusion in the entrepreneurship education curriculum: defining entrepreneurship; completing a self-assessment; creating an idea; developing a business plan; running a business; and environmental, political, and international issues. Recommended curricular goals of entrepreneurship education are as follows: (1) learn to develop ideas (learning to research opportunities, researching customer insights, understanding market needs, conducting a self-assessment of personal creativity, conducting a feasibility study, and identifying various business entry strategies); (2) prepare to start a business (by assessing personal resources and finances, researching and evaluating the risks necessary to get started, writing a working business plan, and approaching others for money and resources); and (3) build a viable business (by learning to allocate resources, using various marketing strategies, and managing money and personnel). (MN)
Descriptors: Business Education, Community Colleges, Course Content, Curriculum, Curriculum Development, Definitions, Educational Needs, Educational Objectives, Entrepreneurship, Guidelines, High Schools, Higher Education, Marketing, Research Utilization, Teaching Guides, Two Year Colleges, Universities
For full text: http://www.celcee.edu/products/digest/Dig00-7.html.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Sponsor: Ewing Marion Kauffman Foundation, Kansas City, MO. Center for Entrepreneurial Leadership.
Authoring Institution: Adjunct ERIC Clearinghouse on Entrepreneurship Education, Los Angeles, CA.