NotesFAQContact Us
Search Tips
ERIC Number: ED452349
Record Type: Non-Journal
Publication Date: 2001
Pages: 22
Abstractor: N/A
Reference Count: N/A
The Strategic Training of Employees Model (STEM): The Four P's Approach.
Wentland, Dan
The Strategic Training of Employees Model (STEM) is a comprehensive training framework that balances the need for training against the constraints existing within organizations. The STEM is based on advances in economic and educational research. The following are among the theories that lay at the STEM's foundation: reinforcement theory; social learning theory; goal-setting theory; need theories (including those of Maslow, Alderfer, Herzberg, and McClelland); expectancy theory; and adult learning theory (andragogy). The STEM links employee training with the organization's strategic objectives through analyzing the macro-organizational and micro-organizational levels of training. The macro-organizational training level begins by incorporating one or more of the following categories of business strategies (as determined by senior management) into the training process: concentration, internal growth, external growth, and disinvestment. A task analysis is then conducted to evaluate which jobs, tasks, and abilities are needed to accomplish the strategies. Next, the focus shifts to the micro-organizational level, at which point the target audience and content of training are identified. The following items (termed the four P's) provide a framework determining target audience and content; place (location factors); product (content of the training program); promotion (communicating information about training programs); and price (cost considerations). The final stage of the model consists of implementation, feedback, and evaluation. (Contains 29 references.) (MN)
Publication Type: Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A