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ERIC Number: ED451609
Record Type: RIE
Publication Date: 2000
Pages: 284
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-0-939327-13-9
ISSN: N/A
Principals in the Public: Engaging Community Support. Practical Resources for Public Engagement, Public Relations, and Marketing.
National Association of Elementary School Principals, Alexandria, VA.; National School Public Relations Association, Washington, DC.
With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on gaining a clear perception of how their school is viewed by the public, on creating and implementing a communication plan, on communicating with and engaging parents, on communicating with school staff and specific staff audiences, on communicating to the news media, and on using technology to enhance public-engagement efforts. It describes ways to draw on diversity to strengthen schools, outlines strategies for special projects and parent-teacher conferences to reveal opportunities, and offers practical ways to involve people in the school. A final section lists additional resources that principals can draw upon to enhance their school's image. The handbook is filled with practical tips that cover specific issues, such as creating a press release, surviving back-to-school night, generating a checklist for the principal and head custodian, designing an effective welcome packet, and strategies for effective listening. A separate section contains camera-ready worksheets and handouts that can be used to generate community support. (RJM)
National Association of Elementary School Principals, 1615 Duke Street, Alexandria, VA 22314-3483. Tel: 800-386-2377 (Toll Free); Fax: 800-396-2377 (Toll Free); Web site: http://www.naesp.org.
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: National Association of Elementary School Principals, Alexandria, VA.; National School Public Relations Association, Washington, DC.
Note: Appended are camera-ready worksheets and handouts. Sponsored by MetLife Resources.