ERIC Number: ED451609
Record Type: RIE
Publication Date: 2000
Principals in the Public: Engaging Community Support. Practical Resources for Public Engagement, Public Relations, and Marketing.
National Association of Elementary School Principals, Alexandria, VA.; National School Public Relations Association, Washington, DC.
With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on gaining a clear perception of how their school is viewed by the public, on creating and implementing a communication plan, on communicating with and engaging parents, on communicating with school staff and specific staff audiences, on communicating to the news media, and on using technology to enhance public-engagement efforts. It describes ways to draw on diversity to strengthen schools, outlines strategies for special projects and parent-teacher conferences to reveal opportunities, and offers practical ways to involve people in the school. A final section lists additional resources that principals can draw upon to enhance their school's image. The handbook is filled with practical tips that cover specific issues, such as creating a press release, surviving back-to-school night, generating a checklist for the principal and head custodian, designing an effective welcome packet, and strategies for effective listening. A separate section contains camera-ready worksheets and handouts that can be used to generate community support. (RJM)
Descriptors: Community Attitudes, Community Relations, Educational Administration, Elementary Secondary Education, Marketing, Organizational Communication, Principals, Publicity, School Community Relationship, School Support
National Association of Elementary School Principals, 1615 Duke Street, Alexandria, VA 22314-3483. Tel: 800-386-2377 (Toll Free); Fax: 800-396-2377 (Toll Free); Web site: http://www.naesp.org.
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Association of Elementary School Principals, Alexandria, VA.; National School Public Relations Association, Washington, DC.
Note: Appended are camera-ready worksheets and handouts. Sponsored by MetLife Resources.